Aim To Recover is Ireland’s first dedicated health centre focused on postpartum and pregnancy recovery. Based in Drumcondra, Dublin, the clinic offers a broad range of services that support women at every stage of the journey into motherhood. From antenatal care and C-section massage to lactation consultancy, trauma-informed therapy, acupuncture, nutrition and developmental trauma resolution, the centre brings together a team of highly trained practitioners across multiple disciplines—all under one roof.
They approached me ahead of their official launch with a clear mission and established branding, but no online presence. The website needed to serve as both a practical resource and a calm, welcoming introduction to the clinic. It had to clearly explain their many services, allow visitors to explore the various practitioners working at the centre, and offer a smooth way for users to get in touch or make an enquiry. I built the site in Webflow, creating a clean, structured layout that’s both visually soothing and easy to navigate. The entire services section is powered by a custom CMS, giving the Aim To Recover team full control over adding, removing, or updating offerings. Practitioner profiles are also CMS-driven, allowing them to manage team listings with ease as the clinic grows.
The finished website is mobile-first, fast, and built to scale. The design feels light and calm while keeping the user journey simple and informative. Most importantly, it gives the team the ability to evolve the content without needing ongoing development help—setting them up for a strong digital foundation from the very beginning.
Some other projects where design met purpose—and delivered.
