How to Know It’s Time to Redesign Your Website
Redesigning a website might sound like a big job—and it can be. But sometimes, not redesigning is the real cost. A dated, confusing, or slow site can quietly turn away visitors and make your business look less credible than it actually is.
So how do you know when it’s time for a refresh? Here are a few signs I see all the time.
1. Your Website Looks or Feels Outdated
Design trends evolve, but more importantly, so does your brand. If your site feels like a time capsule from 2013—complete with gradients, tiny text, or awkward spacing—it might be time to rethink things.
Even if your services haven’t changed, your online presence should reflect how current and credible you are now.
2. It’s Not Mobile-Friendly
This is a big one. If your site doesn’t look good—or work well—on a phone, you're likely losing visitors. Mobile-first design is no longer a “nice to have,” it’s the default. A redesign gives you the chance to rebuild the layout, typography, and interactions to be touch-friendly and easy to navigate.
3. It’s Hard to Update or Maintain
If you find yourself avoiding your own website because it’s too confusing to manage, that’s a problem. A modern website should make it easy to update text, change images, add new pages, or keep your blog fresh.
A redesign (especially with tools like Webflow) can give you that control back, without needing a developer every time you want to make a change.
4. It Doesn’t Reflect What You Do Anymore
Maybe your business has evolved. Your services have changed, your brand tone has shifted, or your target audience is different. If your site doesn’t tell your story clearly anymore, it’s not doing its job.
Redesigning isn’t just about visuals—it’s about re-aligning your content and message so that your site truly represents who you are and what you offer.
5. It Loads Slowly
Site speed impacts everything—from SEO rankings to bounce rate. If your current site is bloated with old plugins, large image files, or clunky code, a redesign can dramatically improve performance. And that means a better experience for your visitors.
6. Visitors Aren’t Converting
If you’re getting traffic but not enquiries, it might be a UX or layout issue. A redesign gives you the chance to rethink your call-to-actions, simplify your navigation, and make it easier for people to take the next step—whether that’s sending a message, booking a service, or browsing your work.
7. You Just Don’t Like It
Sometimes the biggest sign is the simplest: if you’re hesitant to share your site with people, that’s a signal. Your website should be something you’re proud to show off.
Final Thought
Your website isn’t just a digital business card—it’s often the first and only impression people have of you. A thoughtful redesign can give you a platform that feels more aligned, more current, and more useful—both for you and your audience.
If you’re thinking your site might be due for a refresh, get in touch.
